Creative: Adrian Zorzano, Rachel In,
Christopher Diaz-Mihell
Motion: Sophie Mil
External Partners: Kinggun, Office Broner
Production: Emily Minea, Giulia White Vaquez
Contents: Diane Abapo, Ashantea Austin

Developed a Zodiac-driven creative system for GOAT Black Friday 2025 to strengthen visual identity and drive sales. Partnered with 3D collaborators to build twelve personas used across tarot-based assets, motion, CRM, and social marketing. Led design execution and cross-functional delivery to support GMV goals, engagement, and brand differentiation with the team.