© Rachei Yejin In
2019-2023


Kimbell Museum
Visual Identity System

Rebrand for Kimbell Musem, an art museum in Texas, Fort Worth. A museum dedicates to collect masterpieces that not only epitomize their periods and movements, but also touch individual high points of aesthetic beauty and historical importances.


GOAT

Creating visual direction and identity systems for various campaigns including internal branding. Worked across with different teams to create dynamic experience at GOAT.


Insideout Writers
Visual Identity System

Rebrand for Insideout Writers, a non-profit organization based in South Los Angeles. Their mission is to let incarcerated youth speak out their voice clearly in a society by providing creative writing program inside and outside of the juvenile hall.

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Weka
UI/UX

Weka is an foodtruck finding app service provides real-time updated datas and feedbacks to users at age 10s-30s.

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UNI: Piercing Kit
Packaging Design

Packaging design for UNI, a hypothetical self ear piercing kit that provides upgraded and professional experience for young brave demographics. A main focuse is to create a product that breaks a gender stereotype.

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Waste Me Not
Book Design

Waste Me Not is a book design based on a theme of bringing abandoned objects into art. A main focus is to show the objects turning into a valuable pieces by the hands of artists and that this process will infinitely recycle.

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BIO3
Installation

BIO3 is a hypothetical pop-up installation by Biosphere 2, a science research facility located in Arizona. Installation mainly focuses on connecting nature and science to visualize unexpected scene of people living on Mars in 2050.

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Babette Display
Font Design

Babette Display is a custom font inspired by a film serifs of a Garamond Old Style and the skeletons of a Bodoni Modern.

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